K-Video/Song: Woodz ‘Love Me Harder’ (9/10)

This music video came up on my Youtube sidebar. It was released on June 29, 2020. The thumbnail looked interesting and I’d never heard of Woodz, so I clicked on it.

The first thing I should say is that I wont win any awards as a K-Pop fan, since my fandom is lukewarm. Half the K-Pop songs I’ve ever heard of are thanks to one of my favorite blogs: Unbothered Unnies https://wordpress.com/read/feeds/91156652 which I love love love and highly recommend.

I’m probably not 100% familiar with K-Pop because I have a love-meh relationship with it. This is because I love rap and hip hop the most, although I’m picky about it, and am not that much of a pop fan. There are definite exceptions, ike I will ride or die for Blackpink, but I tend to like solo pop artists best. Get most of them in a group and just no. That’s score one for Woodz, who seems to be all by his lonesome.

The song is pretty good, although not my favorite style and not all that memorable on first listen, since I couldn’t tell you three minutes later what it sounded like. The intro and part of the chorus is my favorite part, which starts with whistling then moves into some pretty catchy vocals. Someone walked into the room when that part was on and started dancing without even noticing they were doing it, which validates how good that part is. Woodz voice is nice, although I couldn’t currently tell it apart from a million other K-Pop kids if you put it in a voice line up.

You can take my opinion on the song with a grain of salt since my view of a pop song as a minor pop consumer is probably not all that helpful. What I really want is to review the video, which I think I’m more qualified to talk about.

I adore this video and I want more like them! It’s reminiscent of MTV videos when MTV had videos. It tells a story even though I’m not really sure what it is lol.

It starts with a fight in a car between a male and female. The female storms out of the car and some rando guy jumps on it. The guy is dressed in glam punk, so I assume he is meant to be a rebel. There is a police line and money and what look like pill containers. And the rebel keeps showing up wherever Woodz is. I cant tell if the rebel is actually Woodz and I’m sorry, but I was too lazy to try and figure it out. Or maybe Woodz and the rebel are into each other and that’s what the girl was mad about, although that seems a little too progressive for 2020 K-Pop.

Maybe if I knew more Korean language than drama speak and food related words I would know what was going on. Or maybe not, since song lyrics don’t always match their MV’s. The good news is it means I can make it whatever I want it to be.

The video is a little edgy, it’s interesting and Woodz is kind of adorable so it’s a win in my book. The only fail for me was when they had him dancing with a bunch of backup dancers. It was totally unnecessary. Maybe K-Pop video producers think it has to be there or maybe it’s like a security blanket for them. I don’t know. I just know it was dumb and brought down the quality of an otherwise grade A video.

Watch the video here and see if you love it, like it or hate it:

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